MIKE
Here, "another regular day" in the life of Mike reveals a world completely envisioned and experienced through the images and slogans of the media. Mike enacts his daily routine — waking, shaving, dressing — as if he were in one advertisement after another. His language is the empty jargon of ad copy, his possessions are visualized as consumer products, his environment has the aestheticized, air-brushed look of a lifestyle commercial. In a collapse of image and self, of simulation and reality, Mike's mundane everyday life becomes a seductive TV ad, devoid of content, in which the viewer is exhorted to "make the ordinary extraordinary."
Year: 1987
Genre:
Studio:
Director: Michael Smith
Cast: Michael Smith
Crew: Michael Smith (Director)
Runtime: 4 minutes
Release: Jan 01, 1987
IMDb: 0.00/10 by 0 users
Popularity: 0
Country:
Language: English
Budget: 0
Revenue: 0
Keyword :
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