Q.E.D - Season 9 Episode 12 It's Not Easy Being a Dolphin
Are you an Aspirer, Reformer, Succeeder or Mainstreamer? Could this explain why you fly British Airways, read the Guardian, use the Halifax or prefer Legal and General insurance? Or perhaps you are an Individualist, which might explain why you drink Guinness? Lifestyle analysis is just one of the new weapons in the adman's arsenal - which includes methods as diverse as psychod rawing - or even psychodrama. Q.E.D. meets one member from the four lifestyle groups, and looks at the research techniques Guinness used to design their latest campaign.
First Air Date: Apr 06, 1982
Last Air date: Apr 12, 1999
Season: 20 Season
Episode: 210 Episode
Runtime: 26 minutes
IMDb: 6.00/10 by 1.00 users
Popularity: 0.3594
Language: English
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