Perfect Leader
Produced to coincide with the 1984 Presidential Campaign, Perfect Leader is a cautionary tale that brings to life a prototypical politician, as packaged by Madison Avenue. With a driving soundtrack and bold visuals, Almy satirically presents this dynamic simulation of media politics as a fast-paced music clip. The narrator is a disembodied Big Brother, an Orwellian computer program who creates candidate images—dictator, evangelist, moderate—as models for a mass-marketed leader. The image of the potential president is overlaid with graphic symbols of multinational power: technology; economics; warfare. As a woman hysterically intones, "We've got to have a perfect leader," the bland, telegenic candidate is brought into two dimensions on the TV screen. Concise as a commercial, insistent as a pop song, Perfect Leader is Almy's most effective use of television techniques to critique the impact of the media on contemporary life.
Year: 1983
Genre:
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Director: Max Almy
Cast:
Crew: Roy Sablosky (Music), Claire Doyle (Graphic Designer), Gregory Jones (Music), Max Almy (Director), Bud Ryerson (Editor)
Runtime: 4 minutes
Release: Jan 01, 1983
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Budget: 0
Revenue: 0
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