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At the start of their 30s, three friends navigate the demanding entertainment industry while juggling love, careers and dreams.

Ban Ji-eum can endlessly reincarnate. But when her 18th life gets cut short, she dedicates the next one to finding her now grown-up childhood love.

Once blessed with unique superpowers, a family loses their abilities due to modern day problems — until a mysterious woman changes everything.

Young entrepreneurs aspiring to launch virtual dreams into reality compete for success and love in the cutthroat world of Korea's high-tech industry.