Behind the Screens, Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Year: 2000
Genre: Documentary
Studio: Media Education Foundation
Director:
Cast: Jeremy Pikser, Mark Crispin Miller, Robert McChesney, Susan J. Douglas
Crew: Thom Monahan (Sound), Sanjay Talreja (Camera Operator), Sut Jhally (Executive Producer)
Runtime: 37 minutes
Release: Jan 01, 2000
IMDb: 0.00/10 by 0 users
Popularity: 1
Country: United States of America
Language: English
Budget: 0
Revenue: 0
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