The Persuaders
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Year: 2004
Genre: Documentary
Studio:
Director: Rachel Dretzin, Barak Goodman
Cast: Douglas Atkins, Scott Donaton, Linda Eatherton, Stuart Ewen, Richard Ford, Richard Frank
Crew: Rachel Dretzin (Director), Douglas Rushkoff (Writer), Barak Goodman (Writer), Barak Goodman (Director)
Runtime: 55 minutes
Release: Nov 09, 2004
IMDb: 8.20/10 by 5 users
Popularity: 0
Country:
Language: English
Budget: 0
Revenue: 0
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